Proceedings Programme Topics MY.CORP

Vienna – “Something Old & Something New”

With its successful blend of imperial tradition and contemporary creativity, the Austrian capital has established itself as a major player in the global tourism market. In 2010, almost 4.9 million visitors racked up a total of 10.9 million nights in Vienna. This record-breaking total represents a year on year gain of 10.3%. Vienna is also the most popular city in the world as an international conference destination (ICCA).

Vienna is not only the capital of Austria, but also one of its nine federal states. St. Stephen’s Cathedral, considered the center of the city by its inhabitants, is located 16º 22’ 27’’ east of Greenwich at 48º 12’ 32’’ northern latitude, and 171 meters above sea level. The city covers 415 square kilometers and is divided into 23 districts. With woods, grassland, parks and gardens accounting for around half its area, Vienna is the city in Europe with the highest ratio of green space. “Urban green” such as Stadtpark (with the most frequently photographed motif in the city, the golden Johann Strauss monument) is joined by the woods and grassland of Prater, the extensive Schönbrunn Palace Gardens, sections of the Vienna Woods, vineyards, farmland and the wetlands of the legendary Danube River. During the summer temperatures rarely rise above 30º C, during the winter hardly ever fall below -5º C.

From Roman Camp to Capital of the Republic of Austria

Vienna’s history goes even farther back but it made its first major breakthrough at around 15 B.C., when the Romans founded the military camp Vindobona. The city of Vienna was first mentioned in documents in 1137. Around 1155 the Dukes of Babenberg chose it as their residence, and from 1278 it was where the Habsburgs reigned more than six centuries. Today’s cityscape is dominated by the Baroque and the reign of Empress Maria Theresa. However, Emperor Franz Joseph I also made his mark on the city when he leveled the city walls in 1857 and oversaw the completion of the splendid Ring Boulevard. He died during World War I after reigning for 68 years. In 1918 Vienna became the capital of the Republic of Austria. Following the annexation of Austria by Nazi Germany in 1938, Vienna was designated a “Reichsgau” (an administrative district of the Third Reich). In 1945, it was again proclaimed capital of the Republic of Austria. The city became one of four United Nations headquarters alongside New York, Geneva and Nairobi, in 1979 the UN complex at opened on the banks of the New Danube, and in 1995 Vienna joined the ranks of European Union capitals.

Sightseeing: Imperial Romance and World-Class Art

Vienna owes its universal appeal to the way it excitingly combines imperial nostalgia with a highly creative cultural scene, responsibly cultivating a precious heritage and charming traditions whilst taking on board the latest trends. Architecture dating from imperial times has left an indelible mark on the city. Magnificent edifices, predominantly in baroque, historicism (“Ringstrasse”) and art nouveau styles, and the city’s grand scale cause you to forget that this is the capital of the small Republic of Austria with only 8.4 million inhabitants. In Vienna, you re-live the romance of a long-lost empire.

Main touristic sights in Vienna:

More Informations:

Events: City of Music – Traditional & Modern

Vienna has traditionally accorded the arts great respect, and over the centuries has never ceased to foster creativity and attract people from all over the world. Vienna boasts 50 theaters, including four opera houses and several stage musical theaters, 100 museums, numerous galleries, and renowned drama, music and dance festivals. All this ensures an extraordinarily rich cultural program throughout the year, making the city one of Europe’s leading cultural centres.

Lifestyle and Shopping in Vienna

The juxtaposition of what is traditional – coffeehouses and wine taverns with typical Viennese congeniality – and what is modern – events such as the Life Ball and the Festival of Electronic Music – conveys a lifestyle that appeals to the modern tourist. A choice between relaxation and serenity, or action and stimulation that can be made depending on your mood.

An original gift for a friend back home or a pretty keepsake for yourself - shopping is a vacation treat in Vienna. This text presents an overview of the city’s best shopping destinations, along with a number of insider tips:

Main shoppingzone:  

  • Vienna’s historic first districtThe pedestrianized streets of Kohlmarkt, Graben and Kärntner Strasse form the so-called Golden U, a Viennese shopping Mecca.
  • Mariahilfer Strasse: Emperor Franz Joseph used to travel along Mariahilfer Strasse as he shuttled between Schönbrunn Palace and the Hofburg – Vienna‘s Shoppingboulevard Number 1
  • Naschmarkt Vienna’s largest market is a mandatory destination for lovers of fine food and drink, featuring fruits and vegetables, meat and fish, cold cuts and cheeses, spices and gourmet vinegar.

More Informations: